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[|AD Council Examples of PSAs]

**GOAL:** Students will conduct individual research on an assigned 21st Century technology issue then collaboratively write and create a 10-30 second video public service announcement to educate their audience.

BI: Purpose, topic and audience must be considered in media creation to appropriately communication your message.
 * Big Idea/Essential Question: **
 * EQ: How does a writer create narrative, informational and persuasive pieces that respond to topic, purpose and audience?
 * EQ: How does technology help you convey your message?
 * EQ: How do we use information gained through research to influence others opinions or actions?

BI: New technologies are evolving faster then the laws regarding their ethical use.
 * EQ: Since the laws regarding technology cannot keep with the evolution of technology, why should the individual citizen act responsibly?

**Types of Writing** Write persuasive pieces which include a clearly stated position or opinion and include and develop supporting points using meaningful, convincing evidence, properly cited. Identify techniques used in particular media messages Use media and technology resources for self-directed learning, group collaboration and learning through out the curriculum Produce an organized product that presents and connects findings to support purpose, draw reasonable conclusions and give proper credit to sources Describe how economic, political, and cultural issues are influenced by the development and use of technology. Explain the effect of the rule of law in protecting property rights, individual rights, and the common good.
 * Standards **
 * Information, Communication and Technology Literacy **
 * Research **
 * Technology and Engineering Education – Technology and Society **
 * Civics and Government – Principles and Documents of Government **


 * HEAT, describe how it will apply to your project. **

**H- High Order Thinking**: Level 4/5: Students will be applying their knowledge to create scenarios and analyzing their learning to determine main points for sharing. **E- Engaged Learning**: Level 4: Students are asked to create a commercial, but given options as to how it can be done. Students working in collaborative groupings. **A- Authentic Learning**: Level 6: Directly relevant to current student technology issues and has a purpose beyond the class as it will be used in our schools as a public service announcement. **T- Technology Use**: Level 5: Students are being instructed as to which programs to use, but will be using multiple applications that are necessary for task completion.
 * · netTrekker for research, note taking and organization of research
 * · imovie for creation of public service announcement
 * · smartboard to teaching concepts
 * · other online resources like youtube for examples
 * · wiki for organization of the project and posting of final product
 * · video/still camera for shoots used in project


 * ISTE Standards Addressed **
 * Creativity and Innovation -Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology.
 * Communication and Collaboration -Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others.
 * Research and Information Fluency -Students apply digital tools to gather, evaluate, and use information.
 * Digital Citizenship -Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.
 * Technology Operations and Concepts -Students demonstrate a sound understanding of technology concepts, systems, and operations.

Valuable Resources on Project Development []

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